The Story of Injiri. Taken from Selvedge Magazine, The name Injiri means ‘real India’ and originates from a name given to prized fabrics exported to Africa in the 18th century. The driving force of the brand is the talented designer Chinar Farooqui, whose passion lies in studying traditional textile, dress and the stories behind them. As a young girl she travelled to craft villages with her mother, who filled their home with handmade cloth, such as local indigo dyed fabrics. Studying fine arts and textile design led the way to Farooqui’s own label, which Selvedge first featured on the pages of our Blue & White issue.
Launched in 2009 as a clothing brand by Chinar Farooqui, Injiri believes in the beauty of hand-weaving processes. Injiri as a brand is more about story-telling, the end point is reflective of the journey of many processes. The brand focus is on textile development and sustainable usage of materials.